Pet Food Mythology

These days, whether you are shopping for pet food or human food, it's likely that you are using a much more complex selection process than people did just five years ago.  Not long ago people got most of their information about food from the front of the package, from a TV commercial, a magazine ad, or their doctor or vet... and that was good enough for them.

[caption id="attachment_2499" align="alignnone" width="640"]Unicorn Dog I can survive on Corn Gluten rocks sprayed with what? Um, no.[/caption]


When I started working in this industry almost two decades ago I remember people were skeptical, or even confrontational, when I even brought up the notion that food manufacturing corporations might not have the best interests of their consumers at heart. And it was only many years later that one could even speculate that a vet or a doctor might not know much about nutrition, or especially about the manufacturing processes of the foods we eat and those we feed our pets.

And I don't blame them.  Nobody wants to think that they've invested money and time into feeding themselves, their family, or their pets something they thought was healthy and it turns out that it wasn't healthy at all.  It's hard to believe it.  It's obvious when you speak to your vet that they care about animals.  And I think it's safe to assume that the individual people who created a given food product did not mean any harm to the consumer. They simply had a job to do that was part of a large and complex network of moving parts that go into the making of all modern processed foods, and that they were probably just doing their job to the best of their abilities.

So, where did things go wrong?

[caption id="attachment_1980" align="alignnone" width="611"]wise old dog It appears my coursework includes reptiles and birds, in addition to ALL MAMMAL SPECIES. . . fascinating.[/caption]


Well, processed foods for dogs and for people, involve many stages and many people.  Take, for example, your vet.  They are dependent upon their education to a large degree.  This education is dense with surgical and pharmaceutical knowledge applicable to many species, but it contains very little information about nutrition (less than 8 hours).  And no information about pet food manufacturing.  The veterinary student must do their own research and investigation to gain this knowledge, and they have the same information resources available to the average consumer.

When it comes to food manufacturing, the final product is far different than the person who named the brand may have envisioned.  From the farmers and ranchers providing raw materials to the factory, to the formulators, to the marketing execs deciding how to package and advertise the product, most of them may not ever even know each other.  Many may not even know much about the product itself.  Some don't even know what product is being made from their materials.  The farther you are from the brand originator, the the farther you are likely to get from the integral mission conceived by that person or group inspired to create the product.

That's why, here at Hero's Pets, we are a little crazy about getting in direct contact with the real originators of our products and sources of each individual ingredient.  We like to learn about manufacturing and sourcing directly from the people responsible for their stages of creating the product.  And, in products we carry, we like to see the person who started the company still involved in maintaining product integrity.

Companies that are small and those that are local are the consumer's best defense against the processing pitfalls that just naturally happen in a profit driven system.  When products are made by people who are in close enough proximity to know and care about each other and their consumers, that's when we know we can rely on the natural goodness of people to protect our health, and the health of our pets.

Here are some of the myths we've debunked in our journey of investigating the processing and composition of pet food products, and the truth about some of the newer products out there.

It turns out, some seemingly logical perceptions about pet food are just plain wrong.

[caption id="attachment_2166" align="alignnone" width="611"]Bulldog I must chew something right this instant.[/caption]


Myths About Pet Food:

At least some dry kibble food is necessary to have a “complete and balanced” diet for a dog or cat: FALSE
You would be pretty skeptical if a General Mills rep at the grocery store told you that Total Cereal was the only thing you ever needed to eat because it is “complete and balanced” with all the vitamins and minerals you need to survive.  I doubt you would quit eating salad, raw fruits, and veggies and dump all your home-cooked meals to switch to cereal. Even if it was a really great product it's still cooked, processed and absolutely not enough for you to thrive on.

AAFCO allows any company, no matter their ingredients, to label their products “complete and balanced” if they add a vitamin/mineral pre-mix (that is literally labeled with skulls and crossbones). This is unsafe because if a food already has 2 times the RDA of a vitamin or mineral and they add AAFCO’s pack it can go up to 15+ times the RDA of that ingredient and no one tests it because they are just “abiding by the standards”. More ethical companies go through the added expensive to testing their product for nutrient values and meeting the requirements without synthetic vitamin and mineral packs.

AAFCO labeling is designed to assure the consumer that all their pet's needs for health are met in a safe, complete, and regulated product. But AAFCO is not a regulatory agency. They actually only have a list of recommendations, called Guidance Documents, that they openly admit are not scientifically validated or legally enforceable. For AAFCO and the FDA to allow the label of "complete and balanced" manufacturers often abide by the unscientific, un-validated AAFCO recommendations.

You don't have your salads and green smoothies tested to verify that they are healthy and actually have vitamins and minerals in them. And you know you don't have to add a synthetic vitamin/mineral supplement to them to be considered healthy. For your pet to thrive, and not just survive, you must add whole, raw foods, (made for pets. Grocery store raw foods are not safe, see below), or dehydrated raw. You can feed only raw or dehydrated in place of kibble and canned but at the very least supplementing is better than nothing at all.

[caption id="attachment_2039" align="alignnone" width="611"]Jack Russel Puppy Yum, I wonder if any of this stuff is small enough to swallow?[/caption]


Feeding dry kibble food is the best way to help keep your pets teeth clean: False
Saying dry kibble food will keep your pet's teeth clean because it's crunchy is kind of like saying that if you eat pretzels you shouldn’t need to brush your teeth because their crunchiness will clean them.  We all know that's not true.  The closest snack food, texturally, that I can compare to kibble might be CornNuts, and those really gunk up your teeth. Cooked, processed, crunchy foods are not a substitute for a toothbrush. Further, starches feed the bacteria that create tartar and plaque.

Some foods specifically claim they are better for dental health because their kibble bites are harder, thus increasing their abrasive quality on the pets teeth. However, if your teeth were still developing large amounts of plaque while eating “only pretzels” and your solution was to, instead, eat peanut brittle because it is harder than pretzels your teeth would never get cleaner. Feeding raw, whole foods encourages natural acid and enzyme activity to keep tooth enamel free of sediment. This also changes oral pH which helps combat plaque development.

Bacteria can’t colonize and grow in environments that aren’t primed for their arrival.
Plaque is a colonization of up to 25,000 types of bacteria that thrive in acidic environments. 80% of American dogs and 70% of American cats suffer from gum disease caused by plaque build up... is it coincidence that this is the same percentage of pets that consume dry kibble foods? Processed, cooked, starchy and sugary ingredients found in kibble contribute to acidic environments creating the perfect environment for plaque build up. By not providing the mouth or gut with “food” for plaque (starches and sugars), and by providing raw foods that keep the intestines cleaner with natural good bacteria and enzymes will significantly lessen plaque’s ability to accumulate.

[caption id="attachment_2036" align="alignnone" width="611"]cute puppy Kiss me.[/caption]


If your pet eats a raw diet then licks your face you could get Salmonella: FALSE
Canine saliva also contains lysozyme, an enzyme that lyses and destroys pathogenic bacteria, but more importantly, the absence of plaque means the dog's mouth is no longer a hospitable place for bacteria to inhabit. Thus, the Salmonella bacteria, among others, can pass the mouth and is unable to remain in the mouth long enough to be transmitted. If given the opportunity many dogs also eat cat poop, their own poop, rotten fermented trash, and lick their rears. But their owners still don't get e.coli (found in all feces) from their dog licking them after any of these activities.

There are more dry kibble pet food recalls caused by Salmonella contamination each year than there are due to raw pet foods. This happens for a couple of reasons.
A) because anti-raw people (vets included) assume that only uncooked foods have potential for Salmonella contamination and do not properly handle their pets cooked foods… not washing their hands after handling or storing the food appropriately, and
B) many dry food manufacturers don’t properly test their foods for Salmonella prior to leaving their facility because restrictions on pathogens are not as tough on a cooked, processed food… obviously this is a dire oversight on the part of the FDA considering the numerous Salmonella recalls on dry foods such as Diamond (Taste of the Wild, Chicken Soup for the Pet Lover’s Soul, Kirkland, Nature's Domain, etc.), Mars, and other big manufacturers. 

The reality is that dry kibble foods are the only category of pet food in history to cause illness in humans, once in 2007, 2008 and again in 2012.  People in 16 states became ill, many were hospitalized.  Alternatively, raw and dehydrated foods have never had a single validated illness or death in pets or humans associated with any commercial product. As a matter of fact, FDA sourced statistical recall data (from 2007-2017), combined with market share data shows that as of 2018 dehydrated/air dried/freeze dried raw foods and frozen raw foods (as long as they're not HPP) are 664-62 times less likely to experience recall than dry kibble foods.

[caption id="attachment_2188" align="alignnone" width="611"]Harlequin Dane Handsome dog who loves sleeping all day seeks person with small apartment.[/caption]


Raw meats and bones from the grocery store are just as healthy and safe as those designed specifically for pets: FALSE
Raw foods produced for dogs and sold in pet stores are commercially safer than raw meats purchased in grocery stores. The acceptable level of bacteria in meats sold at grocery stores is relatively high because those individuals packaging it do so knowing it is going to be cooked, unless it is a RTE product. The acceptable level of bacteria in raw foods produced for dogs is extremely low because it is meant to be fed raw.

Also, meat processed for dogs has included in it pulverized bones and organs so the nutrient profile is complete, natural, and balanced. Some are also processed with an assortment of fruits and vegetables providing a natural source of anti-oxidants and phyto-nutrients. These foods are flash frozen immediately, and freezer temperatures are continually monitored.

Good Morning America" tested 100 packages (of grocery store raw meat packaged for human consumption) and found that, for packages of chicken parts, 20 percent tested positive for salmonella. For ground chicken, 54 percent tested positive.” “From the US Center for Disease Control and the US Center for Health Statistics, you can find that…those infections are known to be caused by food, not pets.

Research shows that dogs do not carry Salmonella in their saliva or on their skin, not even after eating 100% Salmonella infected raw food! But, when they do eat Salmonella infected food, only about one third of them will show a moderate concentration of Salmonella in their feces (and in 99% of those cases the excreted Salmonella is not the same serovar that was consumed) – yet no clinical signs of being sick. This means that the only way that Salmonella deaths in humans possibly could have originated from infection through dogs would be that the people had eaten dog poop from an infected dog… Similar to how Hepatitis spreads from human to human when hands are not washed after handling feces or using the bathroom and before preparing food.

Feeding raw foods to your pet will make them more aggressive: FALSE
This would be like saying that feeding your child lean protein, veggies and fruit (dog/cat equivalent of raw) for a meal will bring out their “inner bully,” while a nice big bowl of sugary cereal (dog/cat equivalent of most leading dry food brands) will lead to a calm, satisfied, focused child?!?

We all know, if we've ever tried to see a movie in a theater full of kids drinking Icees and eating candy, that the opposite is true.

[caption id="attachment_2184" align="alignnone" width="611"]Kitty Twins I know you want me to make your life cuter.[/caption]


Raw and dehydrated pet foods are way too expensive for the average person to afford: FALSE
Whole, raw or dehydrated raw food is nutrient dense, highly bio-available and essentially filler free. In almost all cases you feed less. Most importantly you aren’t paying for fillers and waste ingredients! Even the most expensive raw foods are up to 5 times less expensive than cooked canned foods. Many Dehydrated Raw foods are usually only slightly more expensive than dry kibble foods. If you can only afford $10 more per month for your pets food that is still better than nothing -- just like an increase of $10 worth of vegetables per month in your diet is better than $10 of McDonalds.

High protein, grain free dry food kibbles are the healthiest alternative diets for pets: FALSE
High protein, grain free kibbles are the newest pet food trend. Being touted as healthier alternatives for pets with health problems such as allergies, digestive issues, diabetes, and other health problems. While creating foods without wheat, corn, soy and excessive amounts of grains is a good thing it is not always the ideal diet for all pets. Just like people, not every pet will thrive on the same diet. Like grain-containing diets, many grain free diets falsely increase their protein contents or increase them using poorly digested vegetable products. Many pets kidneys can’t tolerate these diets for two reasons.
1) the burden of the excessively high poorly digestible proteins
2) the difficulty of digesting cooked, processed foods.
When a kibble is cooked, the protein structure is actually altered, often causing the creation of toxic carcinogens and chemicals such as the fire retardant chemical. What is healthy for one may not be healthy for another. We pride ourselves in helping our pet owners find the best feeding program for their individual pet. Breed, age, activity level. disease state, metabolism, and preferences are always taken into account. Many pets have a hard time breaking cooked, processed foods into absorbable compounds before the assimilation portion of digestion has occurred. This translates to sub-optimal nutrient absorption, reduced vitality, intestinal disorders like gas and bloating, and potentially diarrhea.

[caption id="attachment_2185" align="alignnone" width="611"]Super Mutt Mutts are super heroes too![/caption]


Pets should not rotate their foods to prevent upset stomachs: FALSE
If your pet has only ever been fed one food it is common for them to need to begin rotation gradually, as their digestive systems have never been challenged to function at an ideal level. Rotation, however, is an important part of a healthy gut. If your best friend told you they could only eat Mac'n'Cheese because everything else made them sick, you would urge them to see a medical specialist to identify the cause of their obvious digestive issue - yet we accept the claim that dogs and cats can't tolerate rotation. Dogs are scavengers - you've never heard of a dog ending up in the ER because they ate poop from the yard - their gut is designed to tolerate far more than any humans.

Further, every food product has different benefits and therefore also come with different deficiencies. For example, Turkey meat is high in Riboflavin, Glutamic Acid, Selenium, and Tryptophan. Beef has no Vitamin A, is higher in protein than Turkey, and is higher in Lysine, Zinc and Niacin. If you didn’t rotate your pets diet they may end up with excessive Selenium and deficiencies in Zinc if you only fed Beef. Additionally, grass fed animals have up to 400 times more Conjugated Linoleic Acid in their meat than factory fed animals. The benefits of which are known to decrease incidents of Obesity and Cancer, among other things. Ask for assistance in getting your pet on to a healthy rotation that agrees with their gut and your budget.

Grains and corn are healthy, protein adding ingredients for any pets diet: FALSE
High protein grains in pet food are almost exclusively sourced from biodiesel trash, having had their starches extracted to manufacture Ethanol, and are classified by the EPA as chemicals, not food. The most used grain products are commonly genetically modified and either contain high levels of pesticides or extremely carcinogenic aflotoxins. Many grains are used in the pet food industry as inexpensive bulk fillers, also minimally contributing to a pets health. The Biologic Value of corn and wheat are substantially lower than that of meats. Fish has a biological value of 92 out of 100, Beef is 78, Corn is 54 and Wheat Gluten is a poor 40. What does this mean? That feeding high levels of vegetable proteins to your dogs will make their poops bigger and their energy lower. Obviously its better for your pet and your pocket book to purchase products that are easily absorbable, minimally processed/cooked, and exclusive of cheap, unhealthy fillers. Additionally, ingredients such as "Corn" can be misleading. In the AAFCO Official Publication "Corn" is actually a category and does not have a definition, however, there are 72 definitions of variations of corn by-products, some of which are legally classified as Toxic Chemical Substances and regulated in the 1990 TCSA. Thus, an ingredient such as "corn" that has no definition would actually mean that the company used an assortment of those 72 by-product ingredients, mixed them together, could no longer officially define them and named them as the category name of just "corn."  Obviously this is complicated for consumers to navigate and obviously not very healthy for your pet.

[caption id="attachment_2167" align="alignnone" width="611"]West Highland White Terrier I am pearly white inside and out.[/caption]


Meat in the first three ingredients means it’s a good, healthy food: FALSE
An ingredient panel is only the first step in evaluating the status of a particular food. The SOURCING of those ingredients and the Production Quality is as important as the ingredients themselves……for instance, if one looks at Blue Buffalo Wilderness Chicken, four of the first eight ingredients are proteins, which would seem to be the ideal. Yet based on the Guaranteed Analysis it appears that there is likely 0.6-1oz of meat per cup of food - it would take a 20lb dog at least 8 days to consume 1 cup of meat. Additionally, Blue Buffalo has experienced recalls ranging from Vitamin D toxicity to Lead Poisoning. Other questions to ask are “where did this chicken, beef, turkey, etc come from? Was it from healthy, clean, disease free animals?” If a food lists healthy supplementation such as berries, apples, zucchini, broccoli, it’s important to know if these were the remnants, or "trash"…rotted, rancid and devoid of all nutrition, or were they fresh, wholesome USEFUL sources of micronutrients?

Natural pet foods that don’t contain corn, wheat, soy, chicken, etc are safer and healthier than any other kibble foods: FALSE
It’s important to consider the company and their history before determining that it is a good product. There are many products that have “good ingredients” and exclude wheat, corn, soy, and chicken but still have a history of recalls and unsafe manufacturing practices and/or questionable sourcing such as Diamond products (Taste of the Wild, Nature’s Domain, Chicken Soup for the Pet Lover’s Soul, etc), Wellness, Natura (Innova, Evo, Karma), Blue Buffalo, etc. No matter what food you are feeding you can regularly check,, and for information about recalls and vaccinations. Ask us for more information about specific companies.

[caption id="attachment_2189" align="alignnone" width="611"]pug How could anyone ever say no to this face? Srsly![/caption]


Pet foods that contain glucosamine and chrondroitin have sufficient levels to support your pets joint health: FALSE
The ideal level of supplementation for a 50 lb dog is 2,600mg of Glucosamine and 1,000mg of Chondroitin per day. The food we found with the highest levels of Glucosamine and Chondroitin had levels low enough that you would have to feed a 50lb dog nearly double the calories they should receive in a day to meet the minimum requirements of a therapeutic level of joint supplementation. It is important to supplement your pet with a joint supplement or raw cartilaginous product such as raw turkey necks, trachea, bone broth, fermented fish, mushrooms or elk antler velvet. Pets should also be supplemented with joint care products from birth, not waiting until after they have developed an issue. In nature pets would consume cartilaginous tissues (naturally occurring glucosamine and chondroitin) with every meal, urinating out whatever their body doesn’t use. To not supplement from a young age is to deprive them of the natural building blocks their bodies need to support their joints as they grow older.

Prescription pet foods contain regulated pharmaceutical drugs that assist your pet through health conditions: FALSE
The DEA (drug enforcement agency) is responsible for the regulation of any and all pharmaceutical drugs in the USA. The DEA does not regulate any pet foods because no “prescription” pet foods contain any pharmaceutical drugs. It is believed that veterinarians are influenced by academic departments and professional associations that rely upon funding from pet food companies. For example, Hill’s Pet Nutrition and the Mark Morris Foundation, makers of Science Diet and a range of prescription-only food, is a major sponsor of the American Veterinary Medical Association. Another common belief is that veterinarians lack adequate education on raw diets or nutrition in general because their college nutrition class is actually taught by, and/or the manuals are written by, Science Diet. Frequently, veterinary schools receive nutrition training that is sponsored or directly provided to students by pet food manufacturers.

The Wall Street Journal reports that Hill's "spends hundreds of thousands of dollars a year funding university research and nutrition courses at every one of the 27 U.S. veterinary colleges" and that vets profit substantially from sales of Science Diet and other foods sold from their offices. Prescription” is an unregulated word in the pet food industry and is a cornered market by the companies with the most money. Their health claims are based on “scientific research”, which is grueling, inhumane animal testing “scientifically proving” that nutritional deficiencies caused by poor ingredients in pet foods can be “covered up” by adding ingredients, such as salt, that falsely adjust your pets issues.

[caption id="attachment_2037" align="alignnone" width="611"]Adventure puppy Out scouting for strange objects to put my mouth on.[/caption]

^ [Natural Remedies For Dogs And Cats] p.18-19. C. J. Puotinen, 1999. McGraw-Hill Professional. ISBN 0-87983-827-2
^ Convention sponsors: partners in practiceSusan C. Kahler, JAVMA online, April 1, 2004
^a b c Mieszkowski, Katharine. "The Beef Over Pet Food". Retrieved 2006-03-07.
^ Who We AreHill's Pet Nutrition, Inc. Company Overview