Yer doin’ it right, Chipotle!
Chipotle launched a four part satire called “Farmed and Dangerous” on Hulu, poking fun at the “outrageously twisted and utterly unsustainable world of industrial agriculture.”
I was expecting it to be kind of a food documentary with a comedian as a host, or something lame like that. But, it’s actually really funny and awful at the same time. It’s really well done. The acting, camera work, effects and story are great for a satire.
The new economy of sustainable products needs more of this kind of great marketing that demonstrates our values in an entertaining and intelligent way.