Authentic: A family owned pet food company that sources direct, self manufactures and ships direct to market. No middle men, no third party contractors. 100% ownership and accountability. Not just clever marketing.
Regional: An unwavering commitment to buying as local as possible and actually knowing the people we buy from. No agents, no low cost ingredients purchased from countries with questionable agricultural standards. Understanding our suppliers and their ethics, practices and standards.
Affordable: Using our distinct advantages in self manufacturing and sourcing direct from North America's most affordable agricultural basin to pay forward unmatched value for the quality of pet food. Some may be skeptical we can do what we do, but we can and we will - always.
