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Protein: The Nutrient Your Pet Needs More Of As They Age

Not All Protein is Created Equal Protein quality is extremely variable. There are highly assimilable and digestible proteins (proteins your pet’s body can easily absorb and make use of), and there are proteins that are wholly indigestible. For example beaks, feet, hides, tails and snouts are 100 percent protein, but all 100 percent is indigestible. […]

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Did you know… Dry Kibble is Not Ideal or Necessary?

Dry kibble food is NOT ideal or necessary to have a “complete and balanced” diet for a dog or cat… If a General Mills rep at the grocery store told you that Total Cereal was the only thing you ever needed to eat because it is “complete and balanced,” with all the vitamins and minerals […]

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