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Protein: The Nutrient Your Pet Needs More Of As They Age

Not All Protein is Created Equal Protein quality is extremely variable. There are highly assimilable and digestible proteins (proteins your pet’s body can easily absorb and make use of), and there are proteins that are wholly indigestible. For example beaks, feet, hides, tails and snouts are 100 percent protein, but all 100 percent is indigestible. […]

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Getting Results Out of Samples

How to get ideal results out of dehydrated food samples: The Honest Kitchen Perfect Form prevents diarrhea during sampling or transitioning to new foods. The product is available in 5.5oz tins. It is inexpensive and incredibly effective. Important points to remember: Consistency makes a big difference. The first time you make a sample it may […]

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Did you know… Dry Kibble is Not Ideal or Necessary?

Dry kibble food is NOT ideal or necessary to have a “complete and balanced” diet for a dog or cat… If a General Mills rep at the grocery store told you that Total Cereal was the only thing you ever needed to eat because it is “complete and balanced,” with all the vitamins and minerals […]

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Pet Food Mythology

These days, whether you are shopping for pet food or human food, it’s likely that you are using a much more complex selection process than people did just five years ago.  Not long ago people got most of their information about food from the front of the package, from a TV commercial, a magazine ad, […]

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