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Did you know… Dry Kibble is Not Ideal or Necessary?

Dry kibble food is NOT ideal or necessary to have a “complete and balanced” diet for a dog or cat… If a General Mills rep at the grocery store told you that Total Cereal was the only thing you ever needed to eat because it is “complete and balanced,” with all the vitamins and minerals […]

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Did you know… Meat listed as the first three ingredients DOES NOT necessarily mean it’s a truly healthy or high quality food.

An ingredient panel is only the first step in evaluating the status of a particular food. The SOURCING of those ingredients and the Production Quality is as important as the ingredients themselves…… For instance, if one looks at Blue Buffalo Wilderness Chicken, three of the first four ingredients are proteins, which would seem to be […]

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Pet Food Mythology

These days, whether you are shopping for pet food or human food, it’s likely that you are using a much more complex selection process than people did just five years ago.  Not long ago people got most of their information about food from the front of the package, from a TV commercial, a magazine ad, […]

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