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“Farmed & Dangerous” satirical series by Chipotle

Yer doin’ it right, Chipotle! Chipotle launched a four part satire called “Farmed and Dangerous” on Hulu, poking fun at the “outrageously twisted and utterly unsustainable world of industrial agriculture.” I was expecting it to be kind of a food documentary with a comedian as a host, or something lame like that.  But, it’s actually […]

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Saying goodbye to Zukes.

By Chelsea Kent We’re sad to say that Colorado made, family owned, Zuke’s Natural Treats have been sold to Nestle.  At Hero’s Pets we are known for not supporting unethical companies, no matter what. That being said, we’re really sad to see Zuke’s Natural Treats go (our dogs love them too). We’d like to share […]

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The Emotional Side of Sickness and Healing

Dr. Martin Goldstein, D.H.V.M. eloquently said, “How can a pet whose life is devoted to pleasing his master be unaware of his attitude?” Because pets can’t speak people tend to forget that words, and tones, can and do affect them. Because we are so used to expressing our thoughts and emotions with words we may […]

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Did you know… Dry Kibble is Not Ideal or Necessary?

Dry kibble food is NOT ideal or necessary to have a “complete and balanced” diet for a dog or cat… If a General Mills rep at the grocery store told you that Total Cereal was the only thing you ever needed to eat because it is “complete and balanced,” with all the vitamins and minerals […]

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Did you know… Meat listed as the first three ingredients DOES NOT necessarily mean it’s a truly healthy or high quality food.

An ingredient panel is only the first step in evaluating the status of a particular food. The SOURCING of those ingredients and the Production Quality is as important as the ingredients themselves…… For instance, if one looks at Blue Buffalo Wilderness Chicken, three of the first four ingredients are proteins, which would seem to be […]

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Pet Food Mythology

These days, whether you are shopping for pet food or human food, it’s likely that you are using a much more complex selection process than people did just five years ago.  Not long ago people got most of their information about food from the front of the package, from a TV commercial, a magazine ad, […]

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