Our Story

In 2007, Chelsea Kent and Kathy Kent co-founded Hero's Pets in Littleton, Colorado, with a vision to revolutionize the pet care industry. Her goal was to create a holistic pet supply store that not only provided high-quality products but also served as an educational hub for pet owners. Chelsea's dedication to research and education has been the cornerstone of Hero's Pets, ensuring that customers receive scientifically validated information to make informed decisions for their pets.

Chelsea's extensive experience includes collaborations with renowned organizations and experts in the field. She has worked closely with Rodney Habib’s philanthropic non-profit, Paws for Change, and has partnered with HRI Labs and Dr. Karen Becker to implement laboratory analyses determining the nutritional adequacy and toxin load of popular commercially available pet foods. Through these efforts, Chelsea strives to provide cohesive, structured, factual information about regulation, industry insights, and company stories throughout the industry.

At Hero's Pets, we are committed to offering products that meet our stringent standards for quality and safety. We prioritize items free from artificial additives, fillers, and harmful chemicals, ensuring that what you find on our shelves supports optimal health for your pets. Our team is passionate about sharing knowledge, offering consultations, and personalized recommendations tailored to your pet's unique needs.

We invite you to visit our store, explore our carefully curated selection, and engage with our knowledgeable staff. Whether you're seeking advice on nutrition, looking for the best natural products, or simply wanting to learn more about holistic pet care, Hero's Pets is here to support you.

Thank you for entrusting us with the health and happiness of your furry family members. Together, we can make informed choices that lead to vibrant, thriving lives for our pets.

So, we don't have your product, and we are asking you to try a different product.
How could we do this to you? Why don't we just carry popular brands for convenience?

Well, once upon a time (in 2007) Hero’s Pets opened with a challenging and unusual mission (so unusual we almost broke The Bank of Mom to get funding) for a new type of pet supply store. Our idea was to use our pet health interests to carve out a niche for "better" products.

Our mission is to use our tiny space and our huge personal commitment to promote products that we believe in. . . Products so new, unique, or customized that they require one-on-one personal explanation for selection and use. Many of the companies we carry have no marketing strategies or press packages. They are not focused on profit or big business plans. What they do have is the desire and ability to make outstanding products, for a variety of personal reasons (Our manufacturers each have a story, and we will tell it if you ask us.) Many of them built their recipes and crafted their products for the love of one particular pet with a health problem, or an allergy, or a preference they couldn't satisfy with mass-produced products. Some simply wanted to use their local resources to make unique or environmentally friendly alternatives to common products.

What do all these companies have in common?

Well, a personal investment in the quality of their products, for one thing. . . But, more relevant to you when you first walk into Hero's Pets is that they were probably NOT what you came looking for. Many of them, you'd never even know existed if you hadn't visited our store. You haven't seen them on TV, in any magazine ads, or even merchandising displays at a big box store. In fact, if you've seen any marketing of theirs at all, it might have been made entirely by Hero's Pets (courtesy of our family's graphic design and marketing mastermind)

Here at Hero's Pets, we have enjoyed the blessing of many resources. People committed to education, service, design, and product research all contribute to achieving our mission of not only selling high-quality, natural pet foods and supplies, but actually going above and beyond the standard of what is “natural.” We start with the word natural and then we dig for more information. (We actually send each company a questionnaire.) Then we try to put it into formats useful to you.

Choosing only the best of the best products for your pet is not always easy for us, or for our customers. Hero’s Pets patrons are certainly some adventurous, open-minded, and quality-seeking types of people. We really respect and admire our customers for these values which bring us together in search of good things.

There are many products that we would like to carry because they are well promoted by their manufacturers and popular because of their advertising and wide distribution. Those are the kind of products that come to a store with the work already done, ready to sell themselves. There is no promotion or explanation necessary, and they don't need any dedicated educators to sell them. Many of these familiar products are ones that we appreciate because they are a great introduction to “better” options than conventional offerings one might find in big box and grocery stores. However, our mission is to seek out the very best product in every niche: every type of product for every budget.

We have so much gratitude for our customers for taking this journey with us, as we explore the best natural, sustainable, local, ethical, and healthy products that we can possibly find for your pet.

Thank you so much for reading this and letting us tell you our story.

Want Details?

We have created the following article to cover a few of the main points that prevent most products from finding a place on our shelves. Please ask in the store or use the form at the top left of our website to inquire further. We are always happy to answer questions or give free consultations about specific health questions.

We look into every company (including those we don’t sell). If there's a brand you don't see listed, reach out, and we'll look into it: 

• • Recall history
  • Quality control
  • Manufacturing standards and practices
  • Quality, ethical sourcing
  • Charitable donations
  • Eco-consciousness
  • Ethics, and more

One example of a question we might require a company to answer might be: “Is your “natural” Vitamin E preservative preserved with propylene glycol or sourced from GMO soy?”
Yes, it's true, they may have actually used a chemical preservative to preserve their natural preservative! This is a good example of why we have to pry obsessively into the manufacturing and sourcing processes for each product. We have spent decades in the pet supply industry learning which questions can determine if you’re actually getting the product that the label seems to describe.

Labeling a protein as a "meal" can be deceiving and is actually less important than the source and processing of the protein ingredients. Factors such as “Is your fish preserved with ethoxyquin prior to your purchase of it?” may have much greater consequences, because if the company didn’t add the ingredient themselves, they are not required to list it on the label.

We take the time to educate ourselves and consumers, about WHY many popular brands aren’t as healthy as they make themselves appear to be. We’re here to help you find the right products for you and your family. We specialize in helping to maintain health and working with illnesses via nutrition, herbs, homeopathy, flower essences, aromatherapy, and moderating environmental factors we tend to forget about. We encourage you to do as we do, which is to not only ask the retailer, but also the company and manufacturer tough questions. We also believe that ultimately it is our responsibility to make sure you are informed before you decide on a product that we have presented in our store. If we know there is ANY chance that your pet might get sick, not thrive, or otherwise not benefit from a product, we won’t carry it, no matter how well-advertised it is.

Ask questions about your (human) products too. Labeling is deceiving. Companies want to sell their product with the highest possible margin, so they may make it as difficult as possible to compare the true qualities of products by using confusing terms that are meaningless or legally undefined, like "supreme", "premium", or "natural".

See our chart of standards for more details. We are always happy to snoop around and get more answers to your questions. We recognize that things change, and even product lines that we sell sometimes end up sadly changing practices and being removed from our store. For questions or comments about specific products please send us an email at info@herospets.com or click on our consultation box.

After all, your money and your health are valuable, and every time you spend a dollar, you are casting a vote for the kind of world you want to live in.

 

 

Frozen Brands that we DON'T HAVE (they don’t meet our standards and may cause Endocrine Disorders):

Stella & Chewy's         Primal           Stewart's          Nature's Variety Instinct     Tucker’s       Bravo    Nature’s Logic      

These brands all high-pressure pasteurize (HPP).  To do this, they MUST force plastics (endocrine inhibitors) into the food, increasing the chance of the pet developing an endocrine disorder such as pancreatitis, diabetes, thyroid disorders, parathyroid disorders, spleen issues, etc.  Additionally, the H.P.P. process temporarily and potentially destroys pathogens but only immediately after manufacture.  It makes the food MORE likely to have pathogen overgrowth once it gets to the consumer.  Additionally, the FDA clearly states that pathogen concerns are for the safety of PEOPLE, not pets, as pets tolerate pathogens well… there are actually substantially more pathogens in grocery store meats that you cook at home than there are in products made for pets, per the FDA Zero Tolerance Policy on pathogens that has been in place for years. For more information about the science behind HPP, please visit our HPP Blog page.

WHAT WE DO CARRY:

Frozen Complete Diets:

Solutions Pet Products -
Available in "complete & balanced" Beef, Chicken, Pork, and Duck for dogs in 3.25lb / 1oz sliders, 6lb / 8oz patties, or 12lb or 20lb / 1lb chubs - plastic-free packaging
Available in "complete & balanced"Pork and Chicken for Cats in 3.25lb / 1oz sliders - plastic-free packaging
Made in Lykens Valley, Pennsylvania. Sourced from regenerative farms using GAP-rated, humanely raised animals, organic produce, and gut-healing, fermented, and fresh, human-grade ingredients.
This is the most affordable raw food to use, while also being our highest quality option.

Anderson's -
Available in Beef, Bison, Lamb, or Pork Blends for dogs. Available in 3lb / 2oz sliders, 6lb or 18lbs / 8oz patties, or 20lb / 2lb chubs. 
Made in Colorado. This brand is not quite "complete & balanced," and we suggest feeding this in tandem with raw milk or raw eggs, and Solutions Fermented Cod Liver Oil.

Raw Bistro -
Available in "complete & balanced" Chicken, Turkey, Beef, Lamb and Bison. Available in 3lb / 2oz sliders, 6lb or 18lb / 8oz patties.
Made in Cannon Falls, MN. Grass-fed, free-range proteins crafted in the US using gentle processing methods that preserve nutrients with a focus on sustainability, animal welfare, and simple ingredient integrity. 

Small Batch -
Available in "complete & balanced" Lamb, Duck, Rabbit, Pork, Turkey, Beef, and Chicken for dogs. Available in 3lb / 1oz sliders, and 6lb or 18lb / 8oz patties.
Available in "complete & balanced" Lamb, Duck, Rabbit, Pork, Turkey, Beef, and Chicken for Cats. Available in 3lb or 9lb / 1oz sliders.
Made in CA. 

Rawr -
Available in "complete & balanced" Bone-in Chicken, Turkey, Duck, or Rabbit or Boneless (eggshell) Chicken, Turkey, or Beef for cats. Available in 3lb / 1oz sliders.
Made in California. 

Savage Cat -
Available in "complete & balanced" Chicken, Rabbit/Lamb, and Duck. Available in 8oz tubs, 16oz tubs, and 3oz packets in 21oz or 84oz boxes. 
Made in CA.  

Frozen ALL Meat/Muscle/Bone (no other ingredients):

Anderson's - Available in Beef, Bison, Pork, Rabbit, and Lamb for dogs.  Available in 2lb Chubs only. Made in CO. Must be combined with raw milk, raw eggs, whole raw sardines, Solutions Fermented Cod Liver Oil, and/or other ingredients to make it nutritionally complete. 

Small Batch – Available in Rabbit, Turkey, Chicken, Duck, Lamb, and Beef.  Available in 2lb blocks.  Must be combined with raw milk, raw eggs, whole raw sardines, Solutions Fermented Cod Liver Oil, and/or other ingredients to make it nutritionally complete. 

FROZEN TREATS AND CHEWS
~Raw Bones in Beef and Bison in
1"(9pk),               
2"(6pk),                
4"(4pk or 2pk),      
8" split (4pk),        
Knuckles (2pk),     
Knee caps (2pk), (beef only)
Ribs (2lb & 1lb half sizes), (beef only)                 
Tendons (2-3pk), (beef only)
Cartilage (1-4pk), (beef only)
Scapula (2pk) (beef only)                         
~ Raw Chicken Feet / Paws
~ Raw Duck Feet / Paws   
~ Raw Green Lipped Mussels
~ Raw Whole Quail
~ Whole Sardines
~ Raw Duck Necks & Feet   
~ Raw Chicken Hearts & Necks
~ Raw Duck Hearts & Necks
~ Raw Rabbit Legs & Feet
~ Raw Turkey Heart & Tail
~ Pro-biotic Frozen Yogurt (low fat) and Bone Brew cups
~ Fermented Beets
~ A large variety of veggie smoothie blends
~ Banana-based bone broth butter
~ Whole Quail Eggs

(Want to make your own bone broth?  Purchase Anderson’s raw bones and cook them on your stove for 48 hours, then remove the fat layer from the top.  Anderson’s raw bones are 100% Grass-fed, antibiotic-free, hormone-free, vaccine-free, humanely raised in Colorado by Colorado ranchers and are INTENDED TO BE USED RAW, so they are regulated better to protect from pathogen proliferation.  For higher collagen/gelatin content (the part that helps the joints) use Anderson’s Cartilage Squares or Solutions Jiggles)

~Raw Goat Milk -
Solutions Raw Fermented Goat Milk (with fermented turmeric & fermented ginger)
Solutions GOATnog with raw cultured goat milk and fermented duck eggs
Solutions Better Butter Tea - raw cultured goat milk with herbs for detox & urinary health
Solutions Tummy Butter Kefir Tea - raw kefir fermented goat milk with herbs for digestion and kefir to combat yeast
Solutions raw fermented Sheep Milk
Green Juju raw goat milk - straight out of the goat

~ Bone Broths
Solutions fermented Fish Jiggles with fermented cod liver oil and cranberry
Solutions fermented Beef Jiggles with fermented beets
Solutions fermented Chicken Jiggles with fermented ginger
Solutions fermented Pork Jiggles with fermented cabbage
Green Juju bone broth - Duck, Bison, or Venison
Crude Carnivore bone broth - Mushroom, Turkey, and Rabbit

~ Raw Goat Soft Cheese - 
Solutions DOGh with Yucca for inflammation
Solutions DOGh with Chamomile for anxiety/calming
Solutions DOGh with Dandelion Root & Cranberry for urinary health
Solutions DOGh with Diatomaceous Earth and Zucchini for coprophagia and digestion

~ Raw Fermented Butter by Kure - available in goat, cow, and golden goat (with turmeric)

Dehydrated/ Freeze Dried/ Air Dried Raw Foods:

Shepherd Boy Farms -
Available for dogs in "complete & balanced" Alligator, Venison, Rabbit, Pork, Fish, Bison, Chicken, or Rabbit in 14oz and 4lb (limited skews). 
Available for cats in Beef, Chicken, Fish, or Pork in 12oz. 
Made in Indiana

K9 Naturals- -
Available for dogs in "complete & balanced" Beef, Beef/Hoki, Chicken, Lamb, Lamb/Salmon, Venison/Lamb, Beef Tripe, or Lamb Tripe for dogs in 17oz, 4lb, & 8lb. 
Available for cats in Chicken/Lamb, Lamb/Salmon, Beef/Hoki, Chicken, Beef, and Lamb in 11oz or 1.8lb (limited skews) for cats. 
“Goose Poop” shape - soft. Made in New Zealand.

Smack - 
Available for dogs in Lip-Smacking Lamb, Chunky Chicken, Prairie Harvest Pork, Very Berry Chicken, Caribbean Salmon, or Rockin' Rockfish in 7.4-8.8oz, 3.3lb, and 5.5lb. 
Available for cats in Lamb Royale, Very Berry Chicken, Purrfect Pork, or Pacific Fish Feast in 8.8oz and 3.3lb. 
Made in Canada.
This diet is not quite "complete & balanced" and must be supplemented with raw milk, raw eggs, raw cheese, whole sardine, Solutions Fermented Cod Liver Oil, or Solutions BIOME to make it complete. 

Simple Food Project - 
Available for dogs in "complete & balanced" Beef/Salmon, Duck/Trout, Chicken/Turkey, Bison, Duck, or Lamb in 3lb, 6lb, and 18lb.
Made in Wisconsin. 

Ziwi Peak -
Available for dogs in "complete & balanced" Mackerel/Lamb, Lamb, Lamb/Tripe, Chicken, Beef jerky in 16oz, 2.2lb, 5.5lb, and 8.8lb, and "Steamed & Dried" (kibble-like) for dogs available in Chicken & Orchard Fruits, Beef & Pumpkin, or Lamb & Veggies in 3.3lb or 7.1lb.
Available for cats in "complete & balanced" Mackerel/Lamb, Lamb, Chicken, and Beef jerky, and "Steamed & Dried" in South Pacific Fish, Chicken with Whole Mackerel, or Beef & Blue Whiting in 1.8lb and 4.9lb.
Made in New Zealand.

Dry Foods: 
Please refer to our “Dry Kibble Foods and Why You Might Reconsider Using Them” document to learn why we recommend not using or minimizing the use of dry foods in your pet's diet to optimize health.

Carna4 -
Available for dogs in "complete & balanced" in Fish, Duck, Chicken (w/grains), Goat, Venison & Lamb (w/grains) in 2.2lb/3lb, 4lb/6lb, 10lb/13lb, and 20lb/22lb.
Available for cats in "complete & balanced" in Fish or Chicken in 2lbs and 4lbs.
Made in Canada. 
Carna4 is heated at low-temperatures for <7 minutes and molded into a kibble-like pellet for ease of use. It contains no synthetics, is lab tested for nutritional adequacy and probiotic/enzyme survivorship after production, and uses a sprouted seed base to increase nutrient content and decrease anti-nutrient load. It is the most affordable product produced at low-heat with fresh ingredients. This product focuses on sustainability and ethics as well as the health of your pet first. 

Bixbi -
Available for dogs in "complete & balanced" grain-free Chicken, Beef, Fish, Pork, Lamb, or Turkey.
Made in Colorado.

Cans:

Please feel free to request more information from us regarding American standards vs those of Thailand, Canada or New Zealand.  Our opinion of American standards in regard to canned food is very, very low, so most of our canned foods are not from the USA for good reason (remember the Melamine recall that killed >10,000 dogs and cats in 2006/2007 from an American pet food cannery?) 
All Thailand canneries must comply with U.S. standards (e.g., honest labeling, NOAA oversight, HACCP (safety standards), etc) and must provide additional documentation, importer verification, foreign-facility oversight, and selective inspection that US manufacturers are not necessarily required to supply. Additionally, due to the fishing culture, they also provide oversight on dolphin-safe and turtle-safe labels and line-caught claims. Ultimately, quality is determined by the ethics of the company, not the country. Our research shows the brands we carry continue to have good ethics and practices. There are a number of American manufacturers that we can't say that about.

Almo Nature for cats - Shredded and canned. Available in about a zillion flavors. With Chicken, Beef, Lamb, Turkey, and a variety of Fish. Made in Thailand. Pole-and-line fishing, dolphin-safe certification, traceability, and through the Fondazione Capellino model, profits are directed towards environmental and animal-focused initiatives. 

Ziwi Peak for cats and dogs - Pate in cans. Available in Venison, Venison/Fish, Beef, Rabbit/Lamb, Lamb, Lamb/Beef Tripe, and Chicken.  This is a very thick Pate'. Made and sourced in New Zealand with a focus on ethically raised animals and minimal ingredients.  

K9 Natural for cats and dogs – Pate in cans and pouches. Available Beef, Lamb, Chicken, Lamb/Salmon, and Beef/Hoki Fish. Made and sourced in New Zealand using grass-fed, free-range meats and sustainably sourced seafood.

Rawz for cats - Shredded or Pate' in canned. Available in a variety of Chicken, Turkey, Rabbit and Fish. This company donates 100% of profits to charitable causes. 

Weruva for cats and dogs - Shredded and pate' in cans and pouches. Available in about a zillion flavors.  With Chicken, Beef, Lamb, and Turkey in some.  Most contain some kind of fish... Tilapia, Saba, Basa, Tuna, Mackerel, etc, etc.  Made in Thailand in a human-food production facility, with an emphasis on quality sourcing, minimal processing, and recipes without unnecessary additives. 

Veggie Blends:

If you are trying to put weight onto your dog, it might be helpful for you to know that your pet may need some carbohydrates in the diet.  This may include Oats or perhaps Solutions Chia Seeds (sold in the supplement section). We do not recommend large amounts of high-starch foods.

Green Juju – Made from certified organic, locally-grown ingredients and medicinal herbs in Washington.  These products are mixtures of green smoothie, bone broth, healing herbs and awesomeness.  

Anderson's Natural Veggies Blends - Made in Colorado.  Sourced from a company that guarantees all products are non-GMO and Kosher. Blends made with mixes of celery, okra, kale, cranberries, blueberries, strawberries, papaya,.... two of the five blends have a small amount of oats... the other one is grain/potato/pea/carrot free (low starch). These are our favorites.... these are made out of products exclusively made for humans.

Dr. Harvey's - Available in an oat/fruit/veggie blend and a veggie blend of primarily white potato/carrot/pea (high starch).  ORGANIC.  Made in NJ.

Our favorite additions:

Raw, Cultured Goat Milk & Sheep Milk -

- Raw Milk, like human breast milk, is nature’s perfect and complete food for developing infant digestive tracts.  Raw milk is a complete diet, consisting of all the vitamins, minerals, amino acids, enzymes, proteins and nutrients essential for life to not only survive, but thrive. Raw Milk provides necessary nutrients in a non-synthetic, perfectly balanced form for adult and baby pets, making it a safer and healthier alternative than synthetic vitamin/mineral supplements.

- Increasingly, nutrient absorption diseases such as IBD, EPI and Pancreatitis have begun to run rampant in pets. Increasing calorie consumption to compensate for weight loss caused by decreased nutrient absorption can aggravate digestive strain and potentially even amplify disease symptoms such as diarrhea and inflammation. Alternatively, Raw Milk is immediately assimilated into the digestive lining, providing complete nutrient absorption and decreasing the effort required by the intestinal villi to utilize the nutrients the body needs.

- Veterinarian’s generally recommend Hydrolyzed Protein diets for allergy conditions, however, these diets have some unfortunate down sides including MSG by-products (the result of fractionating protein amines), decreased nutrient absorption (leading to Muscle Wasting if used long term), decreased biologic value in nutrients and decreased nitrogen utilization (which may cause urinary concerns) as well as dependency on synthetic, potentially dangerous supplements. (1)  Raw Milk, however, is non-synthetic, safer and absorbs immediately while also being a natural histamine reducer.  Therefore, Raw Milk provides be allergy reducing benefit that hydrolyzation does, but without any of the negative effects.

-As Raw Milk is a complete diet in and of itself (like breast milk for an infant), home-made diets require the addition of whole food supplements such as Raw Goat Milk or Raw Sheep Milk to complete the diet. Additionally, these can be used in place of a synthetic vitamin/mineral supplement for any complete diets as well.

- Raw Milk diets, like in infancy, can be provided as a fasting or rehabilitation diet for detoxification or severe illness recovery. Severe allergies, EPI, and cancers respond best to this diet.

- Raw Milk is a natural appetite suppressant and histamine reducer.  It can be great as a between-meal snack or, in some cases, in lieu of anti-allergy pills in highly allergenic seasons.

Brands matter!!!

Goats should be 100% naturally fed, humanely raised, provided with herbs to increase milk nutrients, and breeds are rotated to create a nutritionally complete and diverse product. In addition, it should always be fully raw, never heated, and it is cultured, which increases nutritional benefit for your pet. Rotation of these products provides an unrivaled variety of good bacteria to assist with increased health and intestinal bacterial balance.

- We do NOT recommend any brand that contains Turmeric in a plastic bottle (e.g., Primal and Open Farm), ever, as it contains Turmeric and is sold in a plastic container.  We LOVE turmeric, but it emulsifies fats and plastics.  So, when kept for extended periods of time in plastic it actually EATS the plastic and pulls endocrine inhibitors into the product.  Endocrine inhibitors may lead to endocrine disorders such as diabetes, Cushing’s, pancreatitis, thyroid imbalances, etc.  If you’d like to add Turmeric to your pet's diet it should be purchased in a glass container and mixed with ginger or black pepper to increase absorbability.  Hero’s Pets sells Solutions Pet Products Turmeric/Ginger that may be added to food or milk supplements.

Bone Broth Based  –

- These are great toppers for picky eaters and super healthy for a lot of reasons:

 IMMUNE HEALTH:

- Vitamin D is a primary mediator of the immune system. Known for its function in preventing cancer, regulating minerals, building bones and regulating hormones. It is essential to maintain sufficient levels of Vitamin D to prevent disease. Synthetic Vitamin D can cause calcification of the heart, bone loss, kidney failure, weakened immune function, allergic reactions and toxicity (and is a primary ingredient in Rat Poison); therefore, natural whole-food sources of Vitamin D from products like Fish Jiggles, mushrooms, and fish products are safer.

- Vitamin D must be received through the diet, not the sun, in all animals with hair/fur. Without Vitamin D, other minerals act “drunk” and get lost in the body because Vitamin D is the moderator that instructs them of their jobs.  Vitamin D deficiency increases the likelihood of problems with the kidneys (stones/crystals), bones, thyroid, parathyroid, pituitary, spleen, etc. Supplementing with non-synthetic Vitamin D found in Fish Jiggles, coupled with natural, non-synthetic Vitamin K (found in grass-fed butter), can prevent as well as break up urinary stones/crystals.

- Vitamin K, found naturally in fermented products, regulates Vitamin D.  Therefore, fermented products are a more effective source of Vitamin D and Vitamin K as they work synergistically to support full body health.

- Vitamin A, which is added to most Vitamin D supplements such as Solutions Cod Liver Oil, inhibits Vitamin D absorption. Non-synthetic forms of Vitamin D do not contain nutrients that inhibit the benefits of other nutrients in them, making Solutions Fish Jiggles and Solutions Beef Jiggles with Beet Kvass better alternatives for supplementation.

- Broths can be great sources of easily absorbable macro and trace minerals that trigger metabolic enzymes, which enhance the healing process. They are particularly high in inorganic ions such as Calcium, Magnesium, Potassium, Sodium, Phosphorus, Sulphate, Arginine, amino acids, collagen, and many other compounds that also comprise the constituents of muscle and ligament tissues themselves. Bone Broth based products are particularly beneficial for tissue reparation as they are made of all the components of the complete tissue matrix, unlike supplemental Glucosamine and Chondroitin, which are only single inadequate components.

- Broths are generally high in the amino acid Glycine which is known to have calming effects that may help with sleep.

- Fish Jiggles are high in Iodine that supports thyroid health.  Iodine also helps protect the body from radiation.

- Bone Broth based products are high in collagen. Vitamin C is necessary to synthesize collagen in the body, which also converts proline into hydroxyl proline.  Supplemental collagen can decrease problems with bleeding gums, bruising, poor wound healing, soft tissue injuries, cartilage and bone injury (including dental… as a matter of fact, it can re-mineralize teeth).

-Chinese studies have shown gelatin to increase red blood cell and hemoglobin count, increase serum calcium levels, increase the absorption and utilization of calcium, and prevent and treat myotonia atrophica (muscle wasting).

 HEALING ORGANS:

- Supplementing with Glucosamine and Chondroitin alone is like building a skyscraper with only rebar and cement… those are valuable components, but many other materials are necessary to support the entire structure.  The bioavailable, non-synthetic, un-isolated collagen makes them ideal for repairing holes and damage in the joints, kidneys, liver, thyroid, skin/coat, and all tissues.  This is the result of the product being made, naturally, from all the components of the tissue matrix rather than a few isolated components.

- High in Astaxanthin – a natural sunscreen and potent antioxidant

- High in Vitamin B12 – is required for the proper function and development of the brain, nerves, blood cells and many other parts of the body.  It’s notoriously used as a supplement for diabetes, sleep disorders, depression, weak bones, swollen tendons, IBD, asthma, skin allergies, macular degeneration, Lyme disease, ringing in the ears, MS, and protection against poisons and allergens.

-Fish based Bone Broths contain 33mg/ounce of Taurine, which is necessary for eye and heart health as well as protein metabolism.  Taurine is necessary for cats and beneficial for dogs, especially those on low-protein diets or with protein-losing diseases or absorption issues.

SKIN/COAT AND INFLAMMATION:

- High in natural Omega 6 and Omega 3 for skin and coat– isolated omega oil supplements (such as Salmon Oil) are often heated (making them carcinogenic), are often preserved with Ethoxyquin (a cancer-causing preservative that is often not listed on the label), and can easily go rancid (increasing the internal toxic load). Solutions Fish Jiggles offers the healthy Omegas you’re seeking in fish oil without carcinogens, heating, toxic preservatives, or rancidity

- Bone Broth is high in Choline (regulates weight), Sodium (a necessary mineral), Selenium (a necessary mineral that is extremely toxic in its synthetic form... thus, making Fish Jiggles a much safer way to get it).

KIDNEY AND URINARY TRACT:

- Broths are naturally high in arginine, which assists the kidneys in utilizing proteins more effectively.  Many pets with kidney problems are put on low-protein diets, resulting in Muscle Wasting (where the body consumes its own tissues to survive due to protein deficiency). Pets with protein metabolism problems or low protein diets will benefit from arginine in the diet to regulate protein usage without causing muscle wasting.

- Arginine has also been found to be particularly beneficial for the treatment of sepsis and whole-body inflammation

- Fish Jiggles are high in CoQ10 (that converts to Ubiquinol), which assists in maintaining heart health and tissue elasticity

- Gelatin prompts digestive fluid secretion, stimulating appetite and providing better digestion of nutrients in the food.

- Gelatin is a hydrophilic colloid.  It attracts and holds liquids, including digestive juices, thereby supporting proper digestion.

JOINT HEALTH

- Broths contain high levels of GAG’s (glycosaminoglycans) such as glucosamine, chondroitin, and other nutrients (inorganic ions, organic phosphates, soluble carbs, amino acids, nitrogenous bases, intracellular concentrations…) that act as anti-inflammatories

- As noted above, Arginine, Omega’s, Glycine, Proline and CoQ10 also assist in decreasing inflammation, repairing joints and increasing the elasticity of tissues in the body.

How much do these miracle juices cost????  They are highly inexpensive, and they tend to LOVE them alone as treats or in their food!!! We understand that these products sound way too good to be true, however, we at Hero’s Pets have verified the science that proves that the most effective healing comes from nature and its whole foods rather than man’s synthetic attempts to re-create nature (did you know that scientists worked to find every identifiable nutrient in Bee Pollen and when they made a synthetic version of it and fed it to bees all the bees died?  Man can’t re-create the perfection of nature… so we are happy to promote “miracle products” made from natures miraculous ingredients. As an added benefit, nature costs less, is more effective, and is safer than man-made alternatives.

• http://ajcn.nutrition.org/content/89/6/1846.full

We also sell CBD products:

Why are our CBD products better than those at other locations?  Hero’s Pets works directly with government regulators to maintain a comprehensive understanding of the Hemp Industry, its regulations, and its value for your pets.  Hero’s Pets is actually on the Federal Hemp Safety and Health Benefit Research Panel regarding hemp in pet and agricultural use. Because of these affiliations, we know what questions to ask to ensure that products are of good quality. Surprisingly, it’s not uncommon for hemp manufacturers to not know the answers to some of the most important questions about hemp, for example, many manufacturer reps don’t know the difference between Isolate vs Full Spectrum which could be the determining factor between whether or not it works for your pet's condition.

These are hemp products sold by Hero’s Pets: 

Anderson’s – Organic, Full Spectrum, CO₂ extracted 500mg Tincture, topical cream, and liquid capsule pills.

Suzie’s CBD –  4mg/treat Apple or Pumpkin Cookies.

Colorado Hemp Honey – Organic CBD (not full spectrum) infused into Colorado farmed Honey. Available in Natural, Lemonade, Mandarin Magic (Orange), or Ginger.

CBD products we don’t recommend:

Canna Companion – Full spectrum proprietary blend in pills. These products are a powder, not a tincture, which can decrease potency and increase the necessity for a higher dosage to get effects. This product does not list mg’s of CBD per pill, only mg of their proprietary blend per pill, making it very difficult to adjust dosing and impossible to know the exact dose that you are giving to your pet. The hemp is also sourced in Europe, decreasing the potential for quality control.

Charlotte’s Web – This product line does not claim to be organic.  Hemp has an incredible affinity for toxins (to the degree that it is planted around Chernobyl to pull radiation out of the soil).  Non-organic hemp tends to run higher in toxins such as cadmium, lead, pesticides, and other contaminants.

Marijuana products – Marijuana and hemp are the same plant but contain dramatically different ratios of THC to CBD and other cannabinoids.  Products containing high levels of THC cause a variety of potentially dangerous and annoying side effects in pets, such as drooling that causes life-threatening aspiration and urinary incontinence. There are rare cases where higher THC content can help with severe medical conditions, but in the majority of cases, we don’t recommend it.  If you would like assistance in determining if your pet would benefit from a higher THC ratio, and how to dose it safely, then please reach out  to Hero@HerosPets.com

There are hundreds of Hemp products on the market, and more coming out every day.  We can’t list them all here, but we’ve probably talked to at least half of them, and they didn’t meet our standards.  If you have questions about a specific brand, please reach out to us at Hero@HerosPets.com